xpln.ai is a cookieless measurement technology for advertisers, which measures and analyzes, in real-time, which ad impressions are most efficient by using non-private data from media exposition. This produces the Efficiency Score, which can then be used as a key insight for certain campaign decisions.

Efficiency Score does not use cookies, does not access private data (PII), and is not associated with the mobile device’s user. Thus, it is considered an anonymous data source.

Our unique technology uses on-page signals to understand true quality of each ad impression. Measurement is in real-time and measured data is sent securely to xpln.ai’s cloud infrastructure to be analyzed.

Our Efficiency Engine analyzes the ad impression’s environment in order to calculate and predict the ability for the ad to drive efficiency. This translates into determining an ad impression’s probability of driving real impact for advertisers.

Using machine learning, we produce an Ad Efficiency report; if an ad impression is identified as efficient, this is good for advertisers looking to capture user’s attention.

Customers get access to the analyzed data, in order to take action. Advertisers can gain insights from a CSV or export the data into their own data infrastructure.

xpln.ai is available as two products, xpln.ai Measurement for Advertisers and xpln.ai Moments for Publishers.