xpln.ai Measurement provides advertisers, brands, media agencies, DSP’s and trade desks first-party data to help them reach the highest-quality inventory by bringing dozens of new dimension into the equation. It correlates analyzed data directly with the customer’s KPI, offering advertisers a new optimization lever and a new way to measure engagement and attention.

Each Display ad impression can be enriched with the xpln.ai tag, a simple javascript accessed via a URL. This tag can be deployed with creatives in an ad campaign and allows advertisers to measure the quality of each ad impression.